Corporate & creative
engaging corporate videos
Corporate videos should be engaging, dynamic and something your customers and stakeholders want to watch. We have significant experience in this space; as our clients say “we get corporate”
Our techniques have been developed based on video analytics, we understand what people want to watch. We’ve found that the key is telling a compelling story; when a video is genuine and contains real people & messages, the engagement rate significantly increases. If people engage, they’re far more likely to take home the messages contained in your video.
Please get in touch to discuss the specific project you may have in mind, a lot of the example work we have produced is unavailable for public distribution.
Corporate videos don’t have to be dull
As well as marketing, we have significant experience in producing video content for internal communication, company sales / capital raising, video tours, annual meetings as well as safety and training videos.
The importance of producing engaging content for these purposes is every bit as key as for sales & marketing videos.
Tell your stories
While we are based in Melbourne, we have a significant network of partners both in all major Australian cities and around the world. This has enabled us to deliver projects shot in Europe, USA, Thailand, Indonesia and New Zealand
We also have experience in producing videos in languages other than English. This has included videos recorded in other languages (Chinese and German), as well as videos which have required subtitling, delivered in multiple languages.
Other Side Productions’ point of difference is their ability to tell stories viewers engage with. Developing a stand out message to resonate with potential customers is what made Otherside the go-to team for Scott’s digital story transition. In total so far, 42 videos have been created amassing over 2 million views, with exceptional viewer retention.
The reason for this success is that the videos produced by Otherside told our story in an approachable and entertaining way, which meant that people engaged with our product and shared our success stories. And not only did people watch the videos, they directly generated enquiries which lead to sales.
Andrew Moussa, Marketing Manager
Scott Automation & Robotics
Other Side Productions began working with Scott in 2014, producing a range of videos. The most successful in terms of both views and engagement have proved to be case studies videos which see us visit Scott client sites to capture their systems and interview clients about their experiences with the product. The most popular of these videos has been viewed over 410,000 times, and all achieve high levels of viewer retention and exceed the usual viewer numbers for the industry. We have also produced promotional videos, brand videos, same-day trade show highlight edits, technology showcase videos and enabling Scott to have a range of videos for a variety of needs.